Features
🏁 Origins and Evolution McDonald's began as a modest barbecue restaurant in San Bernardino, California, founded by brothers Richard and Maurice McDonald in 1940. In 1948, they revolutionized the food industry by introducing the Speedee Service System, a precursor to modern fast food operations2. The turning point came in 1954 when Ray Kroc, a milkshake machine salesman, joined the company. He opened the first franchise in 1955 and later bought the business from the McDonald brothers in 1961 for $2.7 million, transforming it into a global empire24.
🌍 Global Reach and Business Model Today, McDonald's operates over 43,000 restaurants in more than 120 countries, serving approximately 69 million customers daily, making it the largest fast-food chain in the world6. Its success is largely attributed to its franchising model, with about 95% of its outlets owned by independent franchisees. McDonald’s often owns the land and leases it to franchisees, generating revenue through rent, royalties, and fees8. The company uses three types of franchising: Conventional franchising (most profitable) Developmental license Affiliates This model allows McDonald's to maintain consistency while adapting to local markets.